Prashant Shukla

Prashant Shukla

Sr General Manager - Search Marketing

Heading the Search Operations at Techmagnate and with experience of over 9 years, Prashant knows all the nitty-gritty details of unlocking exponential growth for businesses via SEO. As the Senior General Manager of SEO, his expertise expands to various verticals, especially executing industry-specific SEO strategies for BFSI, Healthcare, and Education.

Prashant Shukla

What is the ROI of SEO

ROI of SEO: Calculating the ROI According to Campaign Type

February 16, 2024 Prashant Shukla 0

Summary: Learn how to calculate the ROI of your SEO strategies based on different campaign types. Understand the returns generated from local SEO, e-commerce SEO, B2B SEO, and more. Simply ranking high on search engines isn’t a success parameter anymore. You need to understand how your SEO investments (be it organic or paid) are translating […]

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Keyword Density in SEO

The Evolution of Keyword Density in SEO

February 5, 2024 Prashant Shukla 0

Summary: Is keyword density still a thing? From its past importance to the constantly evolving algorithms that shape our approach to SEO, this blog is here to clear up misconceptions, showcase the latest updates, and give you practical tips for optimizing keywords in 2024.  Once upon a time, keyword density was a big deal in […]

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Email Marketing Guide
Email Marketing,

Email Marketing Guide to Double Your Sales in 2024

January 25, 2024 Prashant Shukla 0

Summary: Boost your sales with the help of our Email Marketing Guide. Elevate your email game with hyper-personalization, interactive elements, omnichannel integration, and much more. Did you know that 60% of shoppers not only show interest but make a purchase after getting a marketing email? A good news for brands and marketers, right? As a […]

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Essential SEO KPIs

9 Technical SEO KPIs You Can’t Afford to Ignore in 2024

January 19, 2024 Prashant Shukla 0

Summary: This blog post serves as a comprehensive guide, delving into each KPI’s significance, measurement methods, and impact on search engine rankings. It encourages digital marketers and SEO experts to monitor and optimize these metrics to boost their website’s performance and user engagement, ultimately improving their search engine visibility. Technical SEO Key Performance Indicators (KPIs) […]

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Home Loan Search Trends Insights
Search Trends,

Home Loan Marketing Ideas Featuring Search Trends Insights from Techmagnate

January 15, 2024 Prashant Shukla 0

Summary: Explore India’s home loan search insights and trends in-depth. Plus, discover effective marketing strategies designed for brands to use this data and expand their reach. In evolving industries like home loans, understanding what potential borrowers are searching for online is the golden ticket to successful marketing. Gone are the days of generic ads; today, […]

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How To Use E-E-A-T in SEO

January 8, 2024 Prashant Shukla 0

Summary: E-E-A-T guidelines are an important parameter to rank your content. If you are still confused about what exactly is E-E-A-T, this guide is your savior.  Additionally, we touch on AI-generated content’s role in E-E-A-T and emphasize the long-term benefits of prioritizing it for trust and authority-building.  For SEO professionals, the quest for high rankings […]

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Google’s EMD Update
Google Updates,

Google’s Exact Match Domain (EMD) Update: Everything You Need to Know

January 4, 2024 Prashant Shukla 0

What has been updated from the old blog post: Included additional subheadings Refurbished the content to explain the topic comprehensively Added internal and external links Added structure to increase readability Summary: This blog post provides a comprehensive analysis of Google’s EMD Update and its implications for SEO. Introduced in September 2012, the EMD Update targeted […]

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Hotel Digital Marketing
Digital Marketing,

Hotel Digital Marketing: Effective Strategies to Increase Bookings

January 3, 2024 Prashant Shukla 0

What has been updated from the old blog post:  Reduced content in the introduction Added new content to the Decoding Hotel Digital Marketing section. Also, moved some content from the introduction to this section. Added Benefits of the Hotel Digital Marketing section Added Best strategies for increasing the Hotel Booking section. Added the final thoughts […]

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How to Create Rich Snippets
Technical Seo,

Rich Snippets: What Are They & How to Create Them?

January 2, 2024 Prashant Shukla 0

What has been updated from the old blog post: Updated Introduction section. Added 3 more types of Rich Snippets. Updated content of “How to Create Rich Snippets for Google” section. Summary: Rich snippets are structured data that can be added to a website’s HTML code so that search engines get more information about the content. […]

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Why Shopify is the Best CMS for SEO
eCommerce SEO, SEO, Website Design,

10 Reasons Why Shopify is the Best CMS for SEO

December 27, 2023 Prashant Shukla 0

What has been updated from the old blog post: Added importance of SEO for e-commerce. Added Shopify’s in-built SEO features. 10 reasons updated on what makes Shopify the best CMS for e-commerce business. Summary: Shopify is a famous e-commerce platform. But what makes it the best CMS for e-commerce business? Find out in our blog […]

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