What is Healthcare Digital Marketing?

Healthcare digital marketing refers to strategies and campaigns that hospitals, healthcare professionals, pharmacies, or individual medical practitioners focus on to achieve unique objectives. The objectives can be establishing a strong online presence, gaining credibility as a healthcare brand, targeting and converting potential patients, and building brand awareness.

What is a Healthcare Marketing Strategy?

A healthcare marketing strategy is a set of practices ideated and implemented by a healthcare organization to achieve healthcare marketing objectives. It involves refining and identifying the target audience, digital channels, key themes, and messages you want to convey. An effective healthcare marketing strategy helps you stand out from the crowd, gain memorability in a competitive healthcare industry, and promote your healthcare brand effectively.

Do I Need Digital Marketing Services For My Practice or Hospital?

Yes, you need digital marketing services for your practice or hospital. Digital marketing services for hospitals and practitioners are a mixture of multiple strategies such as SEO, content marketing, PPC, etc., and these help you achieve unique objectives. For instance, if you want your hospital to be found locally, local SEO can help you appear in search results for queries like “bone cancer specialist in Delhi”. Or, you want to increase the number of booked doctor appointments; here, a strategic PPC campaign can significantly boost inbound patient queries.

Why Does Digital Marketing Matter for Healthcare Providers?

Digital marketing matters for healthcare providers as it helps a medical facility increase its marketing objectives, such as brand awareness, inbound traffic and queries, and credibility. This is possible through SEO, targeted outreach, and a combination of other marketing services such as PPC, content marketing, etc.

Why Do Doctors Need Digital Marketing Services?

Through healthcare digital marketing services, doctors running a private clinic boost inbound patient queries and results. For instance, marketing services for doctors involves optimizing Google My Business (GMB) accounts, and having a 4 or 5-star rating and favorable reviews from patients helps doctors present a professional and reliable image online.

Best Healthcare Marketing Agency in India

Performance Delivered to Healthcare Clients

Digital partner and internet marketing services provider to India’s No.1 and No.2 Hospital Chains
Helped an Online Pharmacy in India recover from Google Penalty and rebuild their organic traffic
Increased doctor appointments by 2X via organic inbound traffic for the 2nd Largest Private Hospital in India
Bolstered consultation queries by 187% from potential patients for a leading hospital in India
Helped a leading Cancer Research Institute leverage digital channels to drive new patient registrations

Our digital marketing services for the healthcare industry are designed to assist healthcare organizations and practitioners achieve their unique marketing objectives. Through a combination of SEO, PPC, content marketing, and social media marketing strategies, we help a diverse range of healthcare partners attract new patients and increase awareness of the healthcare brand.

Techmagnate’s Digital Marketing Services for Healthcare

At Techmagnate, we realize the role of digital marketing for healthcare and adopt a holistic approach by strategizing, planning, and executing highly targeted campaigns that provide exceptional RoI. So if you’re looking for digital services for healthcare, we can help you attract patients online and achieve your marketing goals.

Search Engine Optimization services

Have your healthcare practice, hospital, or online pharmacy appear in organic search results to reach potential patients and customers.
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Mobile App Marketing

Our app advertising and ASO strategies can help online doctor consultation, medical reference and database, and patient-centric apps meet to grow app downloads and visibility on app stores.
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Paid Marketing

We assist healthcare brands using performance-driven paid campaigns with proven results in areas such as increased appointments, OPD registrations, etc.
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Local Listings

We optimize your website and pages for local search results and build the GMB profile for local listing. Using these strategies, we help patients in your vicinity find your healthcare practice and hospitals.
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Video Marketing

Our video marketing strategies help you create video campaigns through informational, user engagement, and explainer videos to increase site engagement and queries.
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Content Marketing

We offer healthcare content marketing services to help practitioners and healthcare organizations reach and educate people through authoritative content.
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Conversion Rate Optimization

We increase leads and booked appointments by studying the marketing funnel closely and optimizing the conversion rate by refining areas like CTAs and lead forms.
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Affiliate Marketing Campaigns

We successfully helped clients create effective affiliate campaigns to augment their online marketing efforts. Choosing a reliable, supportive network partner is vital, and we can help you increase your leads.
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Online Reputation Management

We can maintain and build your online healthcare brand by highlighting positive reviews and feedback from customers and patients on search engines and other digital platforms.
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Who can Benefit from our Digital Marketing Services for Healthcare:

Hospitals (Single- and Multi-speciality)
HealthTech Companies
Health Aggregators
Online Pharmacies
Medical Insurance and Services Providers
Medical Practitioners and Clinics
Pathology Labs

Client Speak

“I want to extend my heartfelt appreciation for your exceptional support in helping us achieve our campaign objectives. Your expertise has been invaluable in developing media plans, executing campaigns, and providing consulting services over the past few months.”

Nishant Karn | GM Revenue and Growth | Apollo Hospitals

“Thanks to the team’s efforts, we lowered the CPA and increased registrations on the platform. The team was always available to make necessary changes and took full accountability. Best wishes for future projects, and looking forward to working with you again soon!”

Sahana K | Manager (Marketing) | Bajaj Finserv Health

“Over my 3 years working with Techmagnate I have increased my SEO budget by over 300% with them. The reason for this is based on value and results. I appreciate how they work as a team with support and strategy coming from the highest levels at Techmagnate. I have recommended Techmagnate to many colleagues and will continue to do so in the future.”

Ryan | Owner | Therapytribe

See All Reviews

Role of Digital Marketing in Healthcare

Digital marketing determines which healthcare organizations and practitioners are visible to the target audience on digital channels. Thus, the role of digital marketing in healthcare is pivotal, and proven healthcare marketing strategies help your healthcare services/organization achieve exceptional results and Transformational Growth.

1. A Robust Healthcare Brand Presence
Healthcare marketing builds your brand’s reputation among healthcare professionals and the general public on various digital and healthcare-related media channels. It is possible because healthcare digital marketing refines and improves your organization’s key components: the website, social media presence, digital PR, etc.
2. More Inbound Patient Queries
Adopting a holistic approach to healthcare marketing unlocks various kinds of leads: local leads, educational leads, service-specific leads, emergency leads, referral leads, repeat leads, etc. For instance, through content marketing for healthcare, you can get educational leads targeting patients in the earlier stages of research and looking for relevant information.
3. World-Class Healthcare Marketing Campaign Tracking
You can use various engagement metrics, analytics, and insights to understand the effectiveness of a healthcare marketing campaign. For instance, the Google search console tracks user activities on your website, and UTM parameters track the performance of specific healthcare marketing campaigns. A comprehensive view of the top-performing and lagging areas helps give an overall picture of the efforts.

Our Digital Marketing Services Case Studies

Increased
Website Traffic
via Enterprise SEO by

3500%

CASE STUDY

Increased
Organic Traffic
via Vernacular SEO by

270%

CASE STUDY

Increased
Organic Views on
YouTube Channel by

147%

CASE STUDY

"Our 3 main mantras - Transformational Growth, Trusted Partnerships & Digital Excellence always!"

Sarvesh Bagla
CEO, Techmagnate

Unlock transformational growth for your brand

Contact Now

Healthcare Digital Marketing FAQs

What is Healthcare Digital Marketing?

Healthcare digital marketing refers to strategies and campaigns that hospitals, healthcare professionals, pharmacies, or individual medical practitioners focus on to achieve unique objectives. The objectives can be establishing a strong online presence, gaining credibility as a healthcare brand, targeting and converting potential patients, and building brand awareness.
What is a Healthcare Marketing Strategy?

A healthcare marketing strategy is a set of practices ideated and implemented by a healthcare organization to achieve healthcare marketing objectives. It involves refining and identifying the target audience, digital channels, key themes, and messages you want to convey. An effective healthcare marketing strategy helps you stand out from the crowd, gain memorability in a competitive healthcare industry, and promote your healthcare brand effectively.
Do I Need Digital Marketing Services For My Practice or Hospital?

Yes, you need digital marketing services for your practice or hospital. Digital marketing services for hospitals and practitioners are a mixture of multiple strategies such as SEO, content marketing, PPC, etc., and these help you achieve unique objectives. For instance, if you want your hospital to be found locally, local SEO can help you appear in search results for queries like “bone cancer specialist in Delhi”. Or, you want to increase the number of booked doctor appointments; here, a strategic PPC campaign can significantly boost inbound patient queries.
Why Does Digital Marketing Matter for Healthcare Providers?

Digital marketing matters for healthcare providers as it helps a medical facility increase its marketing objectives, such as brand awareness, inbound traffic and queries, and credibility. This is possible through SEO, targeted outreach, and a combination of other marketing services such as PPC, content marketing, etc.
Why Do Doctors Need Digital Marketing Services?

Through healthcare digital marketing services, doctors running a private clinic boost inbound patient queries and results. For instance, marketing services for doctors involves optimizing Google My Business (GMB) accounts, and having a 4 or 5-star rating and favorable reviews from patients helps doctors present a professional and reliable image online.